Are you my ideal reader?
A writer must know his readers. A market analysis is the first step to find out more about who is reading, and why. The steps for conducting a market analysis are twofold:
1. Describe Craig Vann's ideal reader. I'll need details including demographic info. Who do I see reading my work? What are they like? What problems or concerns do they have? Where do they hang out? What do they buy? What do they like to do? Where do they live? What are their professions? Are they in relationship? What do they want and need?
2. Determine the size of the market for "Ticking". I will then use the information from above to conduct online research to find statistics -- from the census bureau or from specific organizations -- about how many of these people exist. Numbers are what I want—hard facts that will reveal that there are “xx billion people” in Craig Vann's target market.
So, in the coming weeks, I'll be asking you to help with some of this demographic information. I hope that you'll participate! Thanks.
Craig retired in 2015 and has been writing ever since. And boy, is his hand tired.